Innovation Study on Commercial Brand Marketing Mode-Take Shanghai Yixin Medical Co., Ltd. for Instance

摘要

Brand is the life of an organization. Managers of Chinese private hospitals as a whole lack the concept of managing modern hospitals, management experience of operating modern hospitals as well as systematic promotion consciousness of hospital brand and long-term brand strategy thought. Empirical study on brand marketing management of Shanghai Yixin Medical Co., Ltd. is taken from the view point of brand capital analysis, popularity evaluation, straight universal cognition, brand loyalty evaluation and market situation evaluation, etc. Based on SWOT analysis, innovation strategy of commercial brand marketing mode for Shanghai Yixin Medical Co., Ltd. is proposed and includes service product strategy, 3C strategy, price strategy and channel strategy, etc.