The construction of reverse logistics system involves the participation of enterprises, government and consumers, among which there exist the relationships of resistance and cooperation. As a result, there exists game. This article focuses on the roles of enterprises, government and consumers while reverse logistics is in progress, establishing the models in the complete information state between enterprises, between government and enterprises, between consumers and enterprises. Finally, specific measures are suggested on the basis of the game analysis that government, enterprises and consumers should take in the promotion of reverse logistics process.
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