Exposure to Tobacco Advertising and Promotion among School Children Aged 13-15 in Vietnam - an Overview from GYTS 2014

摘要

Evidence shows that tobacco advertising and promotion activities may increase tobacco consumption andusage, especially in youth. Despite the regulation on prohibiting advertisement of any tobacco product, tobaccoadvertisement and promotion activities are still common in Vietnam. This article presents current exposure totobacco advertising and promotion (TAP) among school children aged 13 to 15 years in Vietnam in 2014 andpotential influencing factors. Data from the Global Youth Tobacco Survey 2014 in Vietnam covering 3,430 schoolaged children were used. Both descriptive and analytical statistics were carried out with Stata 13 statisticalsoftware. Binary logistic regression was applied to explain the exposure to TAP among youth and examinerelationships with individual factors. A significance level of p<0.05 and sampling weights were used in all ofthe computations. In the past 30 days, 48.6% of the students experienced exposure to at least 1 type of tobaccoadvertising or promotion. Wearing or otherwise using products related to tobacco was the most exposure TAPtype reported by students (22.3%). The internet (22.1), points of sales (19.2) and social events (11.5) were threeplaces that students aged 13-15 frequently were exposed to TAP. Binary logistic results showed that gender(female vs male) (OR = 0.61, 95%CI: 0.52 - 0.71), susceptibility to smoking (OR = 2.12, 95%CI: 1.53 - 2.92),closest friends’ smoked (OR = 1.43, 95%CI: 1.2 - 1.7) and parents smoking status (OR = 2.83, 95%CI: 1.6 -5.01) were significantly associated with TAP exposure among school-aged children. The research findings shouldcontribute to effective implementation of measures for preventing and controlling tobacco use among studentsaged 13-15 in Viet Nam.