Awareness is a key factor in promoting renewable energy proliferation. Although a large number of people are aware of the importance of energy and its role in the growth and development of the nation, it is also very much comprehendible that there is a yawning gap which needs to be addressed in the area of energy education and awareness in India. This paper aims to address the issue of energy proliferation strategy in India. Among Indian audiences, renewable energy and its resources have lower awareness levels. For most, energy is limited to conventional sources. People are familiar but not educated on popular energy issues. Much effort has been showered by government departments and other agencies in India over the past decade in the form of launching various schemes at school, city, and village block levels, but most these have come at abstract timings. Also, the advertising campaigns have been too heavy upon the target audiences leaving them half-baked. The paper proposes a strategic and regimented approach model towards target audiences, preparing them thoroughly before actually disseminating the knowledge package to them.
展开▼
