In this paper we present a multilevel and pluralistic conceptual framework that is particularly useful for Brazilian researchers investigating information and communication technology (ICT) based social changes from a community/societal level of analysis. The framework is influenced by three theoretical perspectives: social shaping of technology, structurationist view of technology and contextualism. It integrates four main concepts - relevant social groups, interpretive frames, negotiation and technology-in-practice - organized in terms of three dimensions - context, process and content. The framework, already applied to 12 different research projects led by Brazilian scholars during the last four years, is seen as a work in permanent transformation and open to reuse, revision, remix and constant revalidation.
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