Strategic plan of marketing for the development of the production of medicinal and aromatic plants of Asoplames (Nuevo Colón, Boyacá)

摘要

The strategic plan of marketing for the product development of medicinal and aromatic plants of Asoplames, Association of producing of medicinal and aromatic plants (PMyA), with headquarters in the municipality of Nuevo Colon, it is a tool that gathers the necessary conditions to improve the commercialization of the products of the association in the regional, national, and international contexts. The structurization of the plan was initiated with realization of an internal-external diagnostics of Asoplames using a design of DOFA matrix. The gathered information served as a base to define the mission, vision and action plan as the fundamental components of the strategic plan of marketing.