Formulating strategies to improve doing business of small processing industries based on SWOT model in Kermanshah province

摘要

To formulate strategies appropriate for a given organization, that organization needs to be thoroughly acquainted with, where the latter involves conducting an accurate strategic planning. As such, having detected its objectives and functions, we need to investigate internal and external factors related to the organization. Such factors, later on, should be compared in order for some appropriate strategies to be formulated eventually. The present applied research attempts to investigate internal strong and weak points and opportunities of and also threats to 206 small processing industries (of husbandry, cultivation, and gardening) active in Kermanshah province in 2010 by means of a comprehensive questionnaire as well as of interviews with managers of the under-study industries. Results obtained from SPSS- and SWOT matrix- mediated analyses reveal that the strategies useful to promote doing business of small processing industries related to agriculture include products’ development and variety, homogenous variety of products, market development, penetration in the market, ascending vertical integrity, backward integrity and horizontal one.