The New Acropolis Museum on Twitter: Seven Years After

摘要

Most museums around the world understand the importance of social media in order to promote their services, provide information to their future visitors, enable the communication interaction and create strong relationship with them. In this work we extract all tweets referring to the New Acropolis Museum in Greece. This spans the entire seven year time interval, from the first day that the specific account was created, up to the current day. We analyze the network of tweets and derive valuable information with respect to the engagement of users and discover other structural and conversational patterns that help us gain insight in this dialogue. A simple sentiment analysis reveals that the users hold a positive attitude towards the museum.