Las agencias de relaciones públicas y su influencia en el periodismo de empresas y negocios en Chile

摘要

0 0 1 143 820 U 6 1 962 14.0 Normal 0 false false false ES-CL JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0cm; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:Calibri; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-ansi-language:ES-CL;} This article addresses the influence of PR agencies on the day-by-day work of business and financial journalism based on professional experience working as a journalist on business affairs for over ten years at different national newspapers. The text considers PR agencies as a result of a scenario of historical consolidation of neo liberal ideology in Chile. It draws attention to their importance in the construction of symbolic power of interest groups, mainly economic power of companies that can pay for their services. By using the concept of information subsidies, it moves to provide an overview of the so-called “bribes” these agencies offer journalists. It also looks at press- travels organised by these agencies and their impact on news coverage. Finally, it emphasises the need to move away from the examination of the relationship between public relations and journalism as part of strategic alliance to include ethical considerations/dimensions.