Comedy is easy, proposals are hard. Even the toughest creative pros cringe when it’s time to put one together. Yet doing so is essential if you want to keep your doors open. A compelling proposal requires more than a jumble of clichés and a nervous estimate of costs. It needs structure, organization, and joie de vivre . Fortunately, you can provide that structure, no matter how complicated the final proposal needs to be. Learn the key questions every client needs answered—and how to use them as the basis of a proposal that convinces your client you’re the right team for the job.
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