Assessment of Subscriber’s Preference to GSM and CDMA in South West Nigeria

摘要

Code Division Multiple Access is a modulation and multiple access schemes based on Spread Spectrum Communication while Global System for Mobile Communication is of digital cellular that is based on Time Division Multiple Access and Frequency Division Multiple Access. This paper assesses both CDMA and GSM network qualities in South West, Nigeria. Some marketing mix strategies of CDMA and GSM operators were put together in a questionnaire and were administered to respondents of different status, locations and different states. Consequently, hypotheses relevant to the study were formulated for test. These hypotheses were later analyzed and tested using Chi-Square. The results showed tariff as the determinant factor for subscribers to choose their preferred network.