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首页> 外文期刊>Communications of the Association for Information Systems >Globalization and E-Commerce I: Factors Affecting E-Commerce Diffusion in China
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Globalization and E-Commerce I: Factors Affecting E-Commerce Diffusion in China

机译:全球化与电子商务I:影响中国电子商务扩散的因素

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China is a large economy with a large absolute gross domestic product (GDP.)However, its huge population brings its GDP and wealth level per capita way below developed countries and in-line with many developing countries. Between 1900 and 2001, China's economy experienced rapid growth (7-8% on average) as did its telecommunications, information technology (IT) and Internet infrastructures (50% - 200% on average). Its large population brings the penetration rates of these infrastructures way below developed countries and a little higher than many developing countries. China's infrastructure is characterized by "disparities" among geographic areas, demographics, and firm size. Large cities and economically advanced coastal provinces enjoy much better infrastructure and many more Internet users than remote and economically poorer provinces. Large enterprises have bigger IT budgets and better-trained staffs than small- and medium-sized enterprises. A younger population with higher education is more likely to adopt Internet and e-commerce. The infrastructure disparity leads to e-commerce diffusion disparity. Current e-commerce activities are concentrated in large cities, coastal provinces, large enterprises, and among well-educated young people. The legal environment for e-commerce is better in large cities and coastal provinces because they publish local laws regarding e-commerce and IT infrastructure. Barriers to e-commerce diffusion include poor technical infrastructure, lack of security, lack of a system to monitor and guarantee buyer and seller credibility, and an inefficient delivery system. The lack of a credibility monitoring system extends to both vendors and individual consumers. Taxation and privacy, which are vital to e-commerce diffusion in many other countries, do not appear to be serious concerns yet. However, content censorship is among the top concerns. The most significant driving forces are government promotion and private entrepreneurial desire to make profits. Government initiatives include general promotion of the IT industry, an industrial and regulatory policy to foster competition among service providers, encouragement of E-government, and sponsorship of projects to mobilize public awareness, such as the "Enterprise Online Project" and "Home Online Project". The poor infrastructure for e-commerce in China pulled e-commerce back to a base building stage after an initial explosive stage. Significant diffusion can only occur after a solid infrastructure is built up, including the technical and legal infrastructure. Two examples, an E-store for residents in a local living complex and the E-system for college admissions, demonstrate e-commerce models unique in China.
机译:中国是一个拥有巨大绝对国内生产总值(GDP)的大型经济体,但其庞大的人口使其GDP和人均财富水平低于发达国家,与许多发展中国家保持一致。在1900年至2001年之间,中国的经济经历了快速的增长(平均7-8%),其电信,信息技术(IT)和互联网基础设施也同样快速增长(平均50%-200%)。人口众多,使这些基础设施的普及率远低于发达国家,但略高于许多发展中国家。中国的基础设施的特点是地理区域,人口统计和公司规模之间存在“差异”。与偏远和经济较贫穷的省份相比,大城市和经济发达的沿海省份拥有更好的基础设施和更多的互联网用户。大型企业比中小型企业具有更大的IT预算和训练有素的员工。受过高等教育的年轻人口更可能采用互联网和电子商务。基础设施差异导致电子商务扩散差异。当前的电子商务活动集中在大城市,沿海省份,大型企业以及受过良好教育的年轻人中。在大城市和沿海省份,电子商务的法律环境更好,因为它们发布了有关电子商务和IT基础架构的当地法律。电子商务传播的障碍包括不良的技术基础设施,缺乏安全性,缺乏监视和保证买卖双方信誉的系统以及效率低下的交付系统。缺乏信誉监视系统会扩展到供应商和个人消费者。税收和隐私对于许多其他国家/地区的电子商务传播至关重要,目前似乎还不是一个严重的问题。但是,内容审查是最重要的问题。最重要的推动力是政府的晋升和私营企业对获利的渴望。政府的举措包括全面促进IT行业发展,一项旨在促进服务提供商之间竞争的产业和监管政策,鼓励电子政务以及赞助各种旨在提高公众意识的项目,例如“企业在线项目”和“家庭在线项目”。 ”。在最初的爆炸性阶段之后,中国电子商务基础设施薄弱使电子商务回到了基础建设阶段。只有在建立了坚实的基础架构(包括技术和法律基础架构)之后,才会发生重大扩散。有两个例子,一个面向当地居民区的居民的电子商店和一个针对大学入学的电子系统,展示了中国独有的电子商务模式。

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