Health and media in construction of obesity and perfect body

摘要

This text presents the results of a study aimed to address the discourses on obesity control published in the magazine Capricho. Through the analyses of discourses, the "diets" for loosening weight published in this adolescents driven magazine were analyzed contrasting the technical-scientific contents to those media framed. Result shows that there is a struggle between the health technical discourse and the media discursive construction. The media hybrid text that includes several symbolic fields and meanings (technical-scientific and audience related) is framed with ambiguities. This might contribute more to the marketing of light products or a life style and body than to an adequate and nutritional education for the adolescents.