HyperShot on the Job

摘要

After seeing the uncanny realism from Bunkspeed's breakthrough rendering tool, HyperShot, one might assume its users are on the art-production side of the fence developing ads and sales catalogs. But it turns out that the sweet spot for HyperShot is actually product development.rnHere's how three separate product design firms have put the innovation of realtime rendering to effective everyday use. LaunchPoint Inc., a Carlsbad, CA, product development company, finds success by getting new capabilities to market before the competition. LaunchPoint designers engineer new electronics and mechanics into durable, functional, and appealing packages. And they often do it with an added sense of urgency.