From Wiener Kunst im Hause to the Wiener Werkstatte: Marketing Domesticity with Fashionable Interior Design

摘要

In 1903, Josef Hoffmann and Koloman Moser, design professors at the Vienna Kunstgewerbeschule (School of Applied Arts) and mem- bers of the Vienna Secession, founded the Wiener Werkstatte (Vienna workshops), the fashionable interior decorating company that would become the commercial standard for the new art of Vienna. This venture, which sold modern textiles, furnishings, and Eventually clothing, to a fashionable Viennese clientele, grew, in Part, out of the well-received exhibitions of household furnishings Organized by Hoffmann's and Moser's students at the Kunst- Gewerbeschul between 1900 and 1904.