WHY BRAND MONITORING IS IMPORTANT FOR ECOMMERCE TECH SALES

摘要

When you have an amazing product, it's tempting to feel like that's all the branding you need. Your tech product, with its best-in-class features, rave reviews, and unparalleled performance speaks for itself. Right? Wrong. The reality is, in the world of ecom-merce, it doesn't matter how good your product is. If you aren't monitoring your brand, it's going to hurt your sales. Here's why. It's not enough to just keep the branding on your own website up to date. Everywhere your product appears, you want your brand to look and feel consistent. Inconsistent images, videos, and even copy can break down a consumer's trust in your brand-even if the product itself is amazing.