Health focus

摘要

What makes a new product successful? That was the question ingredients manufacturers sought to answer at Health Ingredients Europe in Frankfurt, Germany. The show itself was smaller than its sister show Food Ingredients Europe, but it punched above its weight in terms of new innovations and the general buzz surrounding the stands. A large international contingent was there, including China and the US, as health food manufacturers move into more exotic ingredients such as green tea ice cream and ginseng flavoured products.