Arla eyes recovery in Middle East

摘要

Arla is starting to get its products back on the shelves in the Middle East. The company has had a difficult time in the Middle East following the Mohammed cartoon crisis. Aria now says its sales in the region are 30% higher than before the crisis, which started to hit Danish businesses hard in early 2006. Sales have been increasing by about 10% a year in countries like Yemen, Oman, Lebanon and the United Arab Emirates. Saudi Arabia is continuing to take a hard-line stance against the company, with many still boycotting its products.