The Seoul of dairy

摘要

A continuing decline in fresh milk consumption is forcing South Korean dairy companies to develop new products to ensure further dairy goods sales growth in future. Yogurt and cheese are two promising categories and Danone's decision to launch a Korean yogurt brand in 2009 confirms yogurt's sales growth potential to local dairy companies.rn"2003 was our peak year for fresh milk sales. Milk consumption in South Korea was 38kg per capita then, but now it is 35kg, so we are focusing on cheese and yogurt," says Seung Ho Oh, public relations department general manager at Seoul Dairy Coop. "Cheese has a 10 per cent annual growth rate and the yogurt market is growing steadily."