Supermarket milk on top in Netherlands

摘要

Supermarket labels have virtually taken over drinking milk sales in the Netherlands, according to latest returns from the FoodService Instituut Nederland. At least 70% of all drinking milk sold in the country this year is now marketed under private labels. The main supplier remains Campina Friesland with sales of its product on the home market last year, totalling €426 million. Own labels for other dairy products have also been increasing in the Dutch retail trade and now cover 25% of the market, with a 30% share expected in the present year, according to FoodService Instituut.