Lake District gets quarky

摘要

First Milk's Lake District brand , is moving beyond ched-dar with the British launch of Lake District Dairy Co. quark - available in original, lemon and vanilla flavours.In the UK, the spoonable soft cheese has been an overlooked dairy category to date, but the Lake District Dairy is investing in a £2.5 million (€2.9m) marketing and PR campaign that will focus on quark's health, baking and culinary credentials. The new product is said to be smoother in consistency than its European counterparts, and is useful for cooking, and mixing, as well as baking.