The global food industry is on the cusp of an online retailing revolution that will lead to fundamental changes for everyone from processors to retailers, according to agri cultural industry analysts Rabobank. For brands and private-label food processors, it means exploiting opportunities and tackling the challenges of securing on-screen visibility. In its report, "Food Processors Challenged by Online Growth Dynamics," Rabobank looks at the growth of online food retail as a game changer for processors, similar to the introduction of self-service supermarkets and the arrival of hard discount and private label.
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