Iron strength

摘要

Mintel's research reveals that the global ice cream market managed to muster a three per cent increase in 2014. Global volume sales of ice cream climbed slightly faster (four per cent), reflecting the category's expansion in emerging markets. Growth in the ice cream market has encountered challenging conditions in more developed markets, including competition from other categories (eg, yogurt), increasing consumer concerns around health and dieting, as well as the perennial challenge of unseasonable weather.