Heading north with Norrmejerier

摘要

How can a smaller national dairy be successful in the age of giant multiple country operations such as Arla and Lactalis? Often, it's about finding your niche and making the local experience key to the marketing, combined with a healthy dose of history. Anders Fredriksson, CEO of Norrmejerier, speaks with Dairy Industries International about the challenges and successes of being a smaller dairy on the edge of Europe.