Wholesome affairs in the UK

摘要

The Dairy Market Development Forum, made up of Dairy UK and AHDB, has launched a campaign to remind people of their love of dairy. The humorous campaign seeks to shift attitudes over time and reinforce the positive values dairy brings to day-to-day life. It will begin on social media and will develop on to outdoor and digital advertising. This is a whole industry campaign and the Dairy Market Development Forum will be encouraging everyone to get involved.