Aria's way to face Mondays

摘要

Aria Foods has launched a new brand campaign inviting consumers to 'Eat Monday for Breakfast'. The campaign launched 7 May and shows consumers that, when faced with the natural goodness of dairy and the right attitude, they can face Monday morning, the company says. The campaign launched with a film to run across catch up TV and online video including YouTube. It is supported by outdoor ads aimed at the Monday morning commute.