What Gen Z wants

摘要

At first glance, the university students (also known as members of Gen Z, those born between 1995 and 2015) looked a little uncertain at the top of the room, facing the assembled at the Dairy UK seminar held in the Royal Garden Hotel in London 19 June. However, once prompted by the moderator, nutritionist and blogger Pixie Turner, they discussed what consuming dairy meant to them and what issues were at the top of their concerns. It was a decent look into how the generations think, and they came across as concerned and involved, but not quite able to get the information they think would be helpful in making choices about what they eat. Like most consumers, they are bombarded by information from many sources, and not all of it is reliable. Sorting out the truths from the untruths has led to confusion for them - and as usual, they are not alone.