Tampa A New Beverage Show Comes Ashore: Stage set in Florida for the inaugural BevExpo

摘要

A brand new U.S. show for beverage manufacturers is about to make its debut in sunny Tampa, Fla. The biennial BevExpo will showcase innovations in beverage manufacturing equipment, packaging, ingredients and formulation, materials handling, merchandising, vending and foodservice for the global 700 billion dollar a year beverage business. The show is geared toward marketers, manufacturers, bottlers and distributors of bottled water, soft drinks, milk, juices, enhanced beverages, coffee and tea, beer and other beverages, for companies operating in the United States, Latin America and around the world. Produced by some of the same organizations that put together the Worldwide Food Expo (WWFE), BevExpo has been well hyped since last fall. The show willtake place in those years when the biennial WWFE does not. Plans for BevExpo were unveiled last October at WWFE in Chicago. Since then the excitement has grown. In December the show organizers announced a partnership with drinktec, an International counterpart that is held once every four years. The next drinktec will be in Munich in September 2005. More recently, details about programs and speakers were announced.