An experiment tested whether people orient to and encode pictures selected from a Web sitendifferently, depending on whether the pictures were selected by searching or surfing. Participantsnin the search condition spent more time selecting pictures than the participants in thensurf condition spent. The pictures chosen in the search condition elicited cardiac orienting,nwhile pictures chosen in the surf condition did not. Participants recognized pictures acquirednby searching more accurately than they recognized those acquired by surfing, indicating thatnsearching led to better encoding than surfing.
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