What Every Business Leader Should Know and Do About Digital

摘要

While most business leaders would agree that having a digital strategy is of crucial importance today, many continue to see this as a technology issue, and as such, the responsibility of their IT function. This is the very same function that many of these chief officers have traditionally viewed as a cost center, questioning the extent to which technology has delivered on its promise. "Too expensive," "not responsive," "not innovative," and "not flexible enough" are just some of the negative comments we regularly hear. Blame for this scenario has inevitably been placed at the door of the company's CIO. After all, he (or she) is responsible for IT, right?1 Well, this was not exactly true in the past, and it is certainly not so in the digital era.