Putting The TSR And Dialer Controversy In Perspective

摘要

If your company places phone calls to consumers to sell them anything, or if you sell office or cleaning supplies to businesses, I urge you to read this entire column, including the Q&A section that follows. I begin this article with a disclaimer. You will likely want to use this column as a guide, however, this is not designed to be a legal document nor a complete summary of the amendment to the TSR legislation, otherwise known as the FTC Telemarketing Sales Rule. I strongly urge you to consult legal counsel before making any decisions on how to deal with these new regulations. As of October 1, 2003, new predictive dialing rules, which are part of the latest amendment to the TSR, will take effect. We have been writing about the do-not-call list portion of the legislation for over six months, but many people in the industry feel the dialer rules are being overlooked altogether. This article will help you understand how these rules will affect you and highlight the controversy among dialer product vendors regarding their ability to comply with these new rules.