Protecting Agents From Costly Cold Calling Fines: How To Ensure Successful Compliance

摘要

Telephone prospecting remains among the most effective and efficient business generation tools available, particularly for banks, mortgage brokerage firms and insurance companies that conduct proprietary calling campaigns from lead lists, or contract for call services through third-party service bureaus. Thousands of professionals continue to use cold calling to successfully increase their client base and build client relationships in an effort to increase sales. However, today's direct marketers and service bureaus face significant consumer reluctance CO be contacted and an unprecedented regulatory compliance challenge. Consumer demand for telephone privacy has resulted in the establishment of federal and state do-not-call registries. Launched on October 1, 2003, the national do-not-call registry is administered by the Federal Trade Commission and enforced jointly with the Federal Communications Commission. As of this writing, 55.3 million consumers have registered for the national list. In addition, there are 42 state do-not-call laws and multiple state do-not-call registries that may be independently enforced in cases where state law is more restrictive than federal rules.