The ability to effectively serve customers, individuals and organizations alike requires that contact centers have information that is or as close to real-time as possible i.e. real-time data. The more accurate and complete that information is the better contact centers know their customers the greater the likelihood that customer needs will be met, whether the contacts are customer-or organization-initiated.rnObtaining that knowledge requires careful analysis, and investment in the tools and effort to perform this function. Direct response and outbound telemarketing-delivered offers and lists must be precisely targeted to obtain results and to avoid annoying customers and prospects.
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