Analyzing Data to Enable Real-time Response

摘要

The Internet and smartphone boom have made customers ex-pect quick results from the companies with which they do business. And now CRM and voice of the customer solutions are coming together to allow businesses to not only be more responsive, but to be more proactive - and quicker - about it. This requires not only that organizations collect and analyze customer input quickly, but that they get that information to the right employees so they can immediately move to improve the customer experience.