The value of digital signage is large and growing. In terms of market size, digital signage is worth between $4 billion and $5 billion globally, and $1.6 billion and $1.8 billion in the U.S. And analysts expect the digital signage space in North America and Western Europe -which currently ship in the low tens of millions of units per year - to double annually in each of the next three years. Digital signage can play an important role in visual ID and conversion in such environments as banks and retail stores, as just two examples. In a banking environment, digital signage can be used to deliver customized messages to visitors nearby, triggered by the bank app on those users' mobile phones. This can enable a bank to drive a research point, such as how to enable bank customers to enhance their credit scores, and then offer the option to download a video that those individuals can view right then or on the bus ride home.
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