Callback - or the ability to offer customers the option of receiving a call back at a later time rather than waiting on hold - can benefit organizations and their customers in a variety of ways. And now businesses can enjoy the goodness of callback with less upfront investment and expedited implementation. Given customers' preference for callback over waiting on hold, and organizations' ability to leverage callback to reduce abandon rates, and improve the customer experience and build loyalty in the process, electing to use callback is a no-brainer.
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