Retail Wi-Fi: ROI is Closer than It Appears

摘要

About this time last year, my column in CUSTOMER spoke to the movement of customer experience into the realm of the networks and IT groups. At the time, I had spoken to Cisco, Motorola Solutions, and HP about the value of Wi-Fi in the customer lifecycle. They all agreed the next evolution of the customer experience needed to include ways of creating more data that could then be used to define new sales and marketing strategies. It was the beginning of a new series of relationships between IT and other lines of business within enterprises, that would help drive new revenue opportunities.