You Have No Idea What You Want!

摘要

We are terrible at predicting what we will actually like, according to Charlotte Blank of The Maritz Institute in her closing keynote at the recent CX fusion event in Las Vegas. Explaining what we like, and what we will in fact choose are two very different things, said the executive director of the research and design collaborative that does human-centered design. But she took her point a step further, using her audience as guinea pigs to demonstrate her point.