Do film festivals attract tourists?

摘要

Hosting film festivals has become a prevailing practice to promote culture or festival tourism. Empirical studies on the relationship between cultural attendance and tourism demands, however, were mainly comprised of investigations of data of one or very few countries. In this study, by conducting dynamic panel data analysis, with secondary data across 80 countries collected, the effects of hosting film festivals on the number of inbound tourists were examined. While results informed the economic value of hosting film festivals, the positive effect was found to be more significant when festivals were hosted in art countries.