The effect of travel experience on price-satisfaction link -evidence from group package tours

摘要

This paper investigates how a tourist's travel experience influences the relationship between tourism price and tourist satisfaction based on the data of group package tours in Taiwan. Our empirical evidence indicates an inverse U-shaped impact of price on satisfaction. On the other hand, the price-satisfaction relation could be affected by the moderating influence of travel experience to become a U-shaped function (for first-time visitors).