The politics of media policy: how political?

摘要

This article reviews three recently published books which make an important contribution, in their different ways, to our understanding of major media policy issues in the digital era. They are all concerned with the core issue of how well media policy serves the public interest. They exemplify different approaches to the study of media policy with regard to how political they are in their content. The first two draw strongly on political science. The first might be best described as critically engaged and has an ideologically sensitive perspective on media policy in the United Kingdom and the United States. The second adopts a policy studies approach to examine the introduction of digital TV in the United Kingdom. The third, written by a media sociologist, provides a comparative study of policies for public service TV in six European countries. It offers rather less political analysis, but presents a useful policy content-focused approach. The article concludes by calling for more work on the development of policies that will ensure the continued fulfilment in the digital era of public service journalistic functions and provision of public service content.