ECONOMIC VALUE MANAGEMENT: APPLICATIONS AND TECHNIQUES BY ELEANOR BLOXHAM

摘要

he objective to increase shareholder value and wealth is routinely verbalized in corporation annual reports and press releases. These are typically hollow words as few organizations have a clear idea of what makes up shareholder value and how creating shareholder value is balanced with creating customer value. But how do you know if a company is creating or destroying shareholder wealth? In the end, defining and executing strategies that satisfy customers in an economic way is widely accepted as the main source for increasing shareholder wealth. However, this is accomplished by continuously investing in and redeploying the correct resources, both people and assets, in a way that motivates employees, guides better decisions, and produces more profitable results. But how do you accomplish this? The answers appear in Eleanor Bloxham's well-written book, Economic Value Management: Applications and Techniques (John Wiley & Sons, Inc., 2002).