Globalisation is the key word when it comes to Electrolux' supply chain. The domestic appliance manufacturer has undergone some wide reaching changes in the last 10 years that have had a great impact on its supply chain, leading to changes within it in order to meet a new set of challenges. Electrolux is the second largest manufacturer of home appliance goods globally, Bjorn Vang Jensen, vice president of global logistics purchasing at Electrolux tells CST. Singling out the dominant theme of globalisation, he says: "We are the most globalised white goods manufacturer in terms of global reach and our sales regions are extremely balanced. We are strong in Latin and North America, Europe and Asia Pacific, especially in South East Asia and Australia. We have a very well balanced portfolio in geographical terms." Indeed, Electrolux conducts business within 158 countries.
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