Oh, the places you could go

摘要

One of the interesting trends in the publishing industry right now is that media companies are making money in nontraditional ways. Events, for example, are one of the hottest revenue streams in the media market, and this movement doesn't show signs of slowing down in the near future. If you look back 20 years, the print title was the main revenue stream; now, publishers are bringing in profits via multiple sources. Take the parent company of this publication, which recently held an event called Marketing to Engineers, focusing on how manufacturers and their communications teams can best reach the engineering market. You-the engineers-are a finicky bunch, and often difficult for marketers and vendors to reach.