JCB unveils exhibition of its history in move to boost international sales

摘要

The Story of JCB is a new £5 million customer attraction at the company's World HQ at Rocester, designed to generate new business from all over the world. The permanent 2,500 sq m exhibition includes 14 zones depicting scenes from the 1820s -when the Bamford family were blacksmiths in Uttoxeter -through to the present day and JCB's latest ECO range of fuel-saving machines. One section highlights the agricultural engineering firm Bamfords, whose director Henry Bamford famously sacked his nephew Joseph Cyril Bamford by sending him a note telling him "his services would no longer be required."