Ask any construction executive what keeps them awake at night and they'll say profitability. So keeping an eye over new developments in all operational techniques and in systems applications that could minimise costs, maximise efficiency and give them an edge is a necessity. However, some observers have a perception of an industry unwilling to embrace the digital age. A recent Pinsent Masons survey revealed that 33 per cent of contractors and consultants blamed the supply chain for slow progress on BIM. So why is BIM so important? Everyone in the industry creates information about projects almost in isolation and in formats that suit their own unique requirements. Consequently, the construction process is bedeviled with clashes of unco-ordinated drawings between designers and misunderstandings by the contractors and subcontractors.
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