BLOGS, TWITTER, SOCIAL NETWORKING: YOUR NEW BUSINESS TOOLS

摘要

Cancel the summer party for clients and bin that glossy corporate brochure - there's a whole parallel universe of online marketing opportunities out there. Construction's early adopters are already using social media -such as Twitter and Flickr, Facebook and YouTube - as business tools. Together, these can raise your company's profile among people who don't know you, build loyalty among those that do, and even electronically link a project supply chain.rnCapita Symonds digital marketing manager Louise Reed, who heads a team devoted to blogging, Tweeting, and posting on Flickr and YouTube, says social media is becoming an alternative communications channel to conventional marketing channels. 'While there's always going to be a place for print media and face-to-face meetings, the industry is definitely moving toward online communication,' says Reed. 'It's about breaking down formality and creating more of a bond, which is particularly important in a recession.'