OEM's Dealer Organizations Ramp Up As Telematics Acceptance Grows

摘要

According to Jason Kreps, customer support specialist for John Deere dealer RDO Equipment, customer acceptance of machine telematics "is still in its early stages, but growing fast." He says, too, that equipment dealers have had to negotiate a telematics learning curve: "Until two years ago, we didn't really utilize the powerful tools of JD-Link [John Deere's telematics system] to full potential, or completely understand how to most effectively deliver the value of the system to customers. But we've worked hard to fill that void-to help customers get the most from the data their machines convey. " RDO, says Kreps, now has a technical support team that monitors telematics alerts from customer machines and works with the company's service department and customers to resolve issues that might lead to more serious problems, often combining telematics data with John Deere's Remote Diagnostics system to avoid a service call. The team also uses telematics, says Kreps, to track machines for scheduling on-time maintenance calls.