Buying on impulse

摘要

The trend towards sugar free gum is growing and we expect this to continue well into 2014 as chewers seek out a healthy addition to their day-to-day oral care routine. There are so many eating and drinking occasions that are not yet followed by chewing gum, which is why it is important that retailers understand that gum can be a healthy option to stock at the till point. Gum may not only be good for teeth, it is good for impulse sales too. There is enormous potential for growth in the UK gum category, particularly for smaller pack formats.