The introduction of new generic top-level domains (gTLDs) will fundamentally change the Internet name space and the competition between brands for meaningful, appealing Web addresses. Dozens of new gTLDs already have been delegated with potentially hundreds more to come. These can include everything from bar to jewelry. Although the expansion promises new opportunities to communicate and interact with consumers, it also creates greater risk of fraud, abuse, and potential new legal complications for businesses.
展开▼
